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ADVERT & SIGNS.

ADVERT & SIGNS.

How Much Does it Cost to Have a Sign Made?

  • Writer: Advert & Signs Team
    Advert & Signs Team
  • 6 days ago
  • 15 min read
signboard in singapore

Key Takeaways

  • Get to know the most popular types of signage board and what they’re best at. Go illuminated for high-impact storefronts, non-illuminated for economical indoor applications, digital for dynamic content, architectural for top-tier branding, and wayfinding for orientation across expansive campuses.

  • Be sure to match your sign choice and printing method to its purpose, audience, and location. Think about whether your audience whizzes by outside or ambles inside and design for their distance and attention accordingly.

  • Focus on readable fonts, high contrast, and short calls to action for maximum recall and response.

  • Select materials for both environment and durability. For exterior outdoor signs, select weather-resistant substrates and UV-safe coatings. For signage in high traffic areas, use sturdy frames and sealants to minimize upkeep.

  • Design for the entire lifecycle from consultation to upkeep. Collaborate with experienced fabricators, arrange professional installation, and maintain an easy maintenance schedule for lights, digital screens, and structure inspections.

  • Find a good spot for your signs. Try different angles and heights, comply with local ordinances, and track interaction to optimize message timing and return on investment.


Signage board is a display panel that communicates obvious information, directions, or brand messages in public and private places. Employed in stores, transit centers, schools, and pediatricians’ offices, it aids individuals in locating destinations quickly and reducing frustration.

Typical examples are LED boards, acrylic signs, vinyl banners, and wayfinding posts. Good boards rely on high-contrast colors, simple fonts, and short copy. To plan well, size for viewing distance and light for the setting.

The signage board below breaks it down.


What types of signage boards?

Signage boards fall into clear groups, each with a job: visibility, guidance, or brand impact. Decision depends on where the sign resides, who needs to view it, and what it needs to communicate.

  • Illuminated: LED signs, lightboxes, backlit panels for 24/7 visibility

  • Non-illuminated materials include wood, acrylic, PVC, and fabric for low-cost display.

  • Digital: screens and networks for live, dynamic content

  • Architectural: custom, built-in features that match the building

  • Wayfinding: systems that help people move with ease


Different industries rely on different kinds. Retail pulls foot traffic with lightboxes and window LEDs. Hospitality combines architectural signs with warm wayfinding to establish tone and flow. Business offices depend on digital directories and premium plaques for direction and corporate confidence. Print method and build differ by climate, power availability, and distance to audience.


1. Illuminated

LED signs, lightboxes and backlit displays slice through visual clutter. They remain readable in rain, dusk, glare or shadow, which is a lifesaver when a shop is located on a bustling street or a plaza with mixed light.

In crowded city neighborhoods, lighting is not style, it’s a necessity. With competing visuals and fast movement, you have seconds to earn attention. LEDs with dimmers and day–night sensors keep brightness smart and power consumption low.

Common applications are storefront fascias, quick service restaurants, transit stations, and high nighttime traffic locations. Energy choices include edge-lit acrylic, high-efficiency LED modules, and low-voltage drivers.


2. Non-illuminated

Non-illuminated signs include wood planks, painted aluminum, acrylic letters, PVC, and fabric banners. They work when the site already has intense light.

They’re ideal for lobbies, trade booths, pop-ups and short runs. Brands have the choice of matte or gloss, routed letters or eco inks. Sizes span from small wall plates to 2 to 3 meter exterior panels.

For shoestring budgets, they provide obvious branding with no power or wiring. It’s a good use of sidewalk real estate. Retail sale bins, bright window cafés and community events make excellent use of them.


3. Digital

What kind of signage boards? Digital signage updates content in minutes. You can schedule dayparts, language swaps, or promos triggered by time and stock.

Interactive touch is available for wayfinding, queue info, or product finders. It sparkles in malls, office towers, airports and trade shows. Hardware runs the gamut from single LCDs to tiled video walls to shelf-edge strips.

A dumb media player can play playlists, while a networked CMS can manage zones and approvals and generate reports.


4. Architectural

Architectural signage is integrated with the space. It has the same lines, textures, and tones as the site. Imagine brushed metal letters set in stone, glass with backlit illumination, or thick acrylic standoffs.

Signage boards enhance brand perception while remaining subtle. They are great picks for corporate HQs, malls, museums, and premium retail. They can be made from a variety of materials including stainless steel, brass, low-iron glass, stone inlays, and custom acrylic.


5. Wayfinding

Wayfinding leads you from ‘you are here’ to ‘you are there’. It defuses tension and keeps things flowing. Hospitals, campuses, transit nodes, utilities, and mixed-use sites rely on it.

Clarity beats style: short labels, high contrast, and intuitive arrows. Put them at decision points, not stupid walls. Use a common typeface, color scheme, and symbols to connect branding and functionality.

From map kiosks to floor identifiers and room plaques, all create a cohesive system.


How design impacts your sign

Design matters: well designed signs significantly increase visibility and brand recall. A balanced layout, bold color contrast, and clean, easy-to-read fonts aid in getting your message noticed quickly. Design alignment, spacing, and hierarchy frame first impressions that last.

Remember to keep the aesthetics in tune with your brand so the sign feels authentic, not arbitrary.


Visual hierarchy

Think about design for your custom signage. Make the most important message the biggest and highest contrast. A brief headline in a bold weight grabs attention, while finer copy adds nuance. High-contrast pairs such as dark charcoal on white or white on deep blue help legibility at a glance.

Pop the meat up high or center, where the eye strikes first. Use a simple order: headline, support line, call-to-action. Fresh Produce” at 120 pt, “Local farms daily” at 60 pt, then “Shop level 2” in distinct button shape. If there is a time or price, cluster it near the headline and do not bury it in a corner.

Direct the eye from left to right or top to bottom through alignment and spacing. Leave ample breathing room around the headline to maintain its dominance. One focal point only; two compete and slow reading. Consider how custom signs can enhance your message.

Keep the logo there but not louder than the message! I find that a 10 to 15 percent width logo in a clean corner works well. If the sign’s primary role is branding, such as a storefront fascia, the logo can lead, with the tagline in support.


Brand integration

Carry brand colors, logos, and type across all signs, indoor and outdoor, to build recognition over time. Even small directional signs should reflect the same color scheme and typeface.

Coordinate with the style of your brochures, site, and packaging. If your ads feature a soft blue and a rounded sans serif, stay with that on pylons, window decals, and wayfinding maps. This reduces ambiguity and establishes credibility.

Custom designs can demonstrate your personality. A café might go with hand-drawn icons, while a tech firm might use clean grids and thin rules. Make it real so it sounds like you, not a fad.

Connect images to values and audience. Eco brands might opt for low-ink designs and recycled substrates. Luxury brands might apply metallic finishes and precision kerning. Your sign should speak to you.


User experience

Size type for the viewing distance: about 10 mm letter height per 1 m of read range. For 30 m, go for close to 300 mm letters. Simple sans serif fonts with open counters read best from a distance.

Cut the clutter. Restrict lines, colors, and forms. Every additional component strains scanning and delays decisions.

Put signs at normal eye height, about 1.5 to 1.7 meters, and where choices occur—intersections, exits, and entries. Use coherent arrows and signage so paths seem natural.

Experiment with stencil designs and block prints. See how design affects your sign. Check glare, shadow, color blindness contrast, and if people respond to the cue within seconds. Repeat until they do.


Choose the right materials

Savvy materials selections impact clarity, price, and lifespan. Pair the board to its context and workload, then dial in with finish, color, and lighting. Consider maintenance and warranties up front to avoid surprises down the road.


  • Aluminum (painted or powder-coated) is light, rustproof, and has a long outdoor life.

  • Stainless steel: premium look, high strength, corrosion resistance.

  • Acrylic (cast or extruded) has crisp edges, provides good light diffusion, and is suitable for indoor and outdoor use.

  • Polycarbonate: impact resistant, ideal for high-traffic zones.

  • PVC foam board: budget-friendly, lightweight indoor panels.

  • High-pressure laminate (HPL): scratch resistant, stable graphics.

  • Wood (sealed hardwood, bamboo): warm tone, needs care outdoors.

  • Glass (tempered): sleek, scratch resistant, heavy, needs strong mounts.

  • Composite panels (ACM) consist of aluminum skins with a PE or mineral core, making them flat and rigid.

  • Ceramic/enamel steel: colorfast, harsh environments, wayfinding.

  • Vinyl films: overlays for short-term updates, branding.

  • LEDs/neon-style LEDs: efficient illumination, varied brightness and color.


Balance by setting:

  • Indoor: PVC, acrylic, glass, and HPL for clean finish and easy care.

  • Outdoor: aluminum, ACM, stainless, enamel steel for weather cycles.

  • High-traffic: polycarbonate, HPL, stainless for impacts and scuffs.


Maintenance drives true cost. Powder coats and anodized layers cut repaint cycles. UV-stable inks and films slow fade, while anti-graffiti laminates speed cleanup. Ask about service intervals and cleaning agents before you buy.


Durability

Outdoor signs must contend with UV, heat, rain, and wind. Aluminum with powder coat, ACM, or enamel steel resists rust and retains flatness in fluctuating temperatures, while UV-rated inks or films maintain color in intense sunlight.

Premium finishes count. Anodized aluminum, marine-grade powder coats, and polyurethane clear coats minimize chalking and peel. For prints, select cast vinyl with UV laminate over inexpensive calendered film.

Robust frames and mounts protect the board. Use stainless hardware, sealed edges, and appropriate wall or post anchors. For windy sites, incorporate stiffeners or deep posts set in concrete.

Get service life and warranty in writing. Consider exclusions such as coastal salt, desert UV, or heavy snow. A finish warranty of five to ten years is usually indicative of superior prep and coatings.


Sustainability

Opt for recycled aluminum or acrylic with recycled content, FSC wood or bamboo with low VOC sealers. Request chain of custody or EPDs from suppliers.

For lit signs, use high efficacy (greater than or equal to 120 lm/W) LEDs and low-voltage drivers. Include timers or sensors to reduce night-time load.

Modular panels and changeable vinyl cut down on waste. Trade a mug, not the mug.

Post green options in-spec and on your site to define standards.


Aesthetics

Select materials that resonate with your brand. Brushed steel seems elegant. Matte ACM looks slick. Tightly wood comes warm.

Finishes direct vibe. Matte kills glare. Glossy color, metallic and anodized tints provide depth without heavy ink.

Color and texture attract attention. Cast acrylic provides glass-like edges. HPL provides solid, saturated colors. Textured powder coats mask fingerprints.

For custom shapes, use CNC-cut ACM or acrylic for smooth curves. Polycarbonate handles thin strokes where impact is a concern.


Unpacking the production process

Signage boards, including custom signs, move through four linked stages: design consultation, fabrication, installation, and maintenance. Expert craftsmen and state-of-the-art sign board printing maintain quality as rapid workflows reduce lead time. Custom signage requests remain front and center from draft through delivery.


Fabrication

Fabrication begins as soon as the design file is frozen. Makers prepare substrates — aluminum composite, acrylic, steel, wood or PVC — depending on usage, climate and budget. Precision CNC routing and laser cutting shape panels within millimeters. Engraving adds dimension for wayfinding, plaques or tactile type.

Craft was important at edges and joins. Sanded corners, flush hardware and clean seams make a sign read as one piece. Powder coat or 2K paint seals metal. UV-stable lamination shields prints. For embossed letters, spacers and thumbs maintain precise spacing.

Digital printing animates the color story. High-resolution UV or latex printers deliver saturated, vivid graphics that withstand sun and rain. SPOT WHITE on clear acrylic, metallic foils, or textured films adds scope without weight. Color profiles echo brand tones across batches.

Design remains fluid. Modular panels, swappable message strips, and accessible service doors allow teams to refresh content quickly. Custom shapes, mixed materials, and unique mounts get mapped out upfront so assembly keeps flowing later.


Installation

Pro crews schedule the install with a site survey to ensure the right signage is selected for each project. They verify wall type, wind load, and access, then choose anchors, brackets, or posts that suit the surface and sign weight. Safety gear and lift plans are established prior to reaching the site, addressing all signage needs efficiently.

Regulations differ by municipality or venue, and teams verify permits, setback rules, and mounting heights, obtaining landlord or campus approval as necessary. This due diligence helps avoid fines and rework while ensuring compliance with local signage solutions.

For lit signs, licensed electricians run power, install isolation switches and test transformers, LED drivers or screens. Cable paths remain discreet and ventilated as well. Waterproof glands and drip loops safeguard connections in the rain.

Timing is crucial to honor workflow. Early mornings, nights, or closed-day windows minimize noise and dust, ensuring a smooth installation process for custom signs.


Maintenance

  • Monthly visual check: look for loose fasteners, peeling film, cracked acrylic, or rust and wipe with mild soap and water. Confirm mounts are tight.

  • Quarterly deep care includes cleaning vents, checking sealants, re-caulking where gaps show, testing LED uniformity and brightness, and confirming color consistency against a kept sample.

  • Annual service: Inspect structure for fatigue. Recoat exposed metal if needed. Audit content for relevance and update modules.

Repair support includes panel scratches, letter loss, flickering LEDs, failed power supplies, and controller faults. Stocked parts reduce downtime.

Stay lit healthy. Use listed LED modules. Don’t mix color temperatures. Dimming schedules extend life. For digital displays, patch firmware, control heat, and run content at reasonable brightness to avoid burn-in.

Design refresh cycles from day one. Outdoor prints typically endure 3 to 5 years. LEDs last 5 to 7 years. Swap budget to keep brands fresh and readable.


Why location dictates everything

Location determines not only who sees a sign but also how and when it is perceived. It fuels costs, licenses, and maintenance. Indoor, outdoor, and street-facing sites all influence design decisions, materials, and tech. The goal remains the same: place the right signage solution in the right spot so customers notice, understand, and act.

Placement scenario

Sightline quality

Dwell time

Glare risk

Noise/visual clutter

Typical result

Eye-level at entry

High

Medium

Low

Medium

Fast read, strong recall

Above-canopy on street

Medium

Low

High

High

Brand cue, low detail retention

Corridor wall, indoor

High

High

Low

Low

Deep info, higher action

Roadside pole, fast traffic

Low

Very low

Medium

Medium

Simple message only

Plaza kiosk, pedestrian hub

High

Medium

Medium

High

Strong reach, needs bold contrast

Environmental factors

Outdoor signs face challenges such as rain, wind, and dust, alongside significant temperature fluctuations. The sun can fade colors and deform plastics, while in winter or desert heat, glues may come undone, LEDs can lose brightness, and acrylic signage might shatter. To ensure durability, consider using sealed cabinets rated IP65 or better, powder-coated aluminum, and stainless steel fasteners, along with UV-stable inks or films. For digital signage needs, opt for high-brightness screens that exceed 2,500 nits for daylight visibility, equipped with heat sinks and auto-dimming sensors.

Light conditions change throughout the day, so it's essential to point front-lit panels away from direct sunlight, especially during the afternoon. Installing backlit LEDs with even diffusion is ideal for nighttime visibility. In shadowed malls, low luminosity can hinder visibility. It's advisable to conduct on-site tests of your custom signs at different times, such as 9:00 AM, 1:00 PM, and after dusk to gauge effectiveness.

Light varies throughout the day. Point front-lit panels away from direct west sun. Install backlit LEDs with nice even diffusion for night. In shadowed malls, low luminosity inhibits bloom. Place test prints on-site and check at 9:00, 1:00, and after dusk.

Incorporating the right signage solutions can make a lasting impression on your customers. Whether you need custom business signs or directional signage, ensuring proper placement and visibility will enhance the overall effectiveness of your signage strategy, ultimately benefiting your business and its identity.


Regulatory compliance

Rules differ by city, but the pattern is clear. Follow building codes, like BCA, planning rules, such as URA, and local authority bylaws for where, how big, and how bright.

Obtain permits and licensing agreements before you build. Consider lead times in your schedule. Some districts demand landlord sign-off and structural engineer stamps too.

Mind caps on surface area (m2), projection depth, luminance (cd/m2), and flashing. Security includes wind load, fixings, clearances, and emergency entry.

If there’s an ads licensing, register each unit, keep drawings, and renew on time. There are takedowns and fines for non-compliance.


Audience engagement

Place signs where your crowd pauses: store entries, transit nodes, lift lobbies, and line queues. For motorists, keep text to fewer than 7 words with a bold symbol.

Interactive or digital units can boost dwell time. Touch screens for wayfinding, QR codes near checkout, or motion triggered content at windows all inject small cues that seem helpful.

Fit tone and style to the bunch. Simple sans-serif airports. Warm colors and straightforward symbols for family areas. Multilingual where necessary, with equal-sized type for equity.

Monitor scans, tap rates, dwell time and uplift in footfall. A/B test message lines, rotate layouts by time of day, and track victories to the precise location, not merely the campaign.


Calculate your long-term value

A sign board isn’t a one-time purchase; it’s a fixed asset that delivers a lasting impression daily! Value derives from a transparent perspective of expenses, longevity, maintenance, and the sales boost from effective custom signage.


Compare upfront costs versus expected lifespan and maintenance expenses.

Start with the full bill: design, permits, structure, print or fabrication, lighting, and install. Even a tiny flat panel in aluminum composite could cost 200 to 400 SGD. A midsize backlit box can go all the way up to 1,000 to 2,500 SGD. Large LED letters or digital displays can range from 2,000 SGD to well above 30,000 SGD.

Then, multiply by lifespan. Printed vinyl on ACM can last 5 to 7 years outside. Cast vinyl and UV inks extend that to 8 to 10. With minimal maintenance, painted metal letters can endure 10 to 15. LEDs last 30,000 to 60,000 hours, frequently 5 to 8 years in actual use.

Plan for upkeep: cleaning twice a year, re-lamping or LED module swaps, power supply changes, and vinyl refresh. Plan on 3 to 8% of the sign’s price annually for routine maintenance, more in rough climates or high-salt areas.


Factor in the potential ROI from increased brand visibility and customer engagement.

Connect the sign to traffic and conversion. If a storefront receives 1,000 passersby per day and transparent, illuminated signage increases stop-ins by 2%, that results in 20 additional visits a day. With a 20 SGD average sale and a 20% close rate, that leads to 4 sales, or 80 SGD a day.

Over more than 300 days, that totals 24,000 SGD. Even a 2,500 SGD sign returns quickly. For offices or campuses, ROI manifests itself in reduced missed visits, truncated wayfinding time, and enhanced trust.

At events, a strategically positioned banner can increase booth visits by 15 to 30%, justifying pricier materials like premium fabric and reinforced frames. Track it: count footfall before and after, ask “How did you find us?”, watch map reviews that mention the sign, and note after-dark sales where lighting matters.


Display different signage options in a markdown table based on material, complexity, and price.

Option

Material

Complexity

Typical Price (SGD)

Lifespan

Upkeep

Flat panel

ACM + vinyl

Low

200–600

5–7 yrs

Low

Routed letters

PVC or acrylic

Medium

500–1,500

7–10 yrs

Low

Channel letters (LED)

Aluminum + acrylic

High

2,500–10,000

7–10 yrs

Medium

Lightbox

Aluminum frame + LED

Medium

1,000–4,000

6–8 yrs

Medium

Fabric frame

Tension fabric + LED

Medium

800–3,000

3–5 yrs

Medium

Digital display

LED screen

Very high

8,000–50,000+

5–8 yrs

High

Prioritize quality materials and professional services to maximize long-term benefits.


Go cast vinyl at sun-baked sites versus calendered. Choose powder-coated aluminum instead of mild steel by the sea. Pick name-brand LEDs with known lumen output and a transparent warranty.

Request IP ratings for outdoor work, UV-stable inks and anti-graffiti laminate at high touch zones. Employ certified installers for safe power runs and sealed mounts. Bad wiring wipes out savings.

Set a care plan: gentle wash, fast fix on flicker, and a refresh schedule. Premium parts and expert workmanship prevent finish failures, retain colors, and help the sign perform for years.


Conclusion

Good signs work hard. Signboard. Clean line Pack solid. These parts accumulate. A board in scale with the site catches eyes. Try to use a smart layout that saves time for the viewer. Hard materials slice maintenance. Good economics on cost returns over time.

On a bustling street, a fresh face outruns the crowd. In a mall, soft light and clean type direct selection. On a shop wall, bold color swathes evoke. One café in Dubai swapped glare for matte print and saw more walk-ins in 3 weeks. A clinic in Nairobi had a mission that included using high-contrast icons and cutting wait line mix-ups.

Plans your next sign! Tell us about your site, objective and budget. Discover a transparent plan and pricing today.


Frequently Asked Questions


What are the main types of signage boards?

Typical signage board examples include illuminated LED sign boards, dimensional letters, and wayfinding solutions. When selecting custom signs, consider visibility requirements, distance, and budget, as outdoor signs prioritize longevity while indoor signage focuses on marketing and wayfinding.


How does design influence sign effectiveness?

Great design motivates reading and action, especially when it comes to custom signs. A signage board with high contrast, simple fonts, and clear hierarchy ensures that customers can easily engage. The sign size and lettering should depend on view distance, while adding a bold call to action. Repeating branding through effective custom signage creates confidence and memorability.


Which materials are best for outdoor signs?

Aluminum, ACP (aluminum composite panel), stainless steel, and acrylic signage all perform well outdoors. They resist rust, UV, and moisture, making them ideal for custom signs. For tough environments, powder coating and UV-stable inks are the perfect signage solution, ensuring longevity and minimal maintenance.


What is included in the sign production process?

Typical steps for custom signage solutions include a site survey, design, approvals, material selection, fabrication, lighting integration, finishing, and installation, ensuring quality control at every step for a lasting impression.


How do I choose the right sign location?

Put the emphasis on sightlines, traffic flow, and viewing distance while considering your custom signage needs. Steer clear of blocks and check local ordinances for compliance signage safety. Hang custom signs at pedestrian eye level and above vehicle heads, testing visibility during the day and night before placing your signage solution.


How can I estimate the long-term value of a sign?

Compare TCO with anticipated lifetime and exposure for custom signage. Consider maintenance, power consumption, and permits. For custom signs, estimate impressions per day and conversion effect. Durable materials and LED sign boards usually cause the cost to decrease over time.


Do lighting options really matter?

Yes. Lighting increases around-the-clock visibility and brand presence, making custom signage an essential aspect for businesses. LED sign boards are energy efficient, bright, and low maintenance, ensuring that your brand makes a lasting impression.


 
 
 

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