Why does outdoor advert spending continue to rise even during a recession?
Advertisers and business owners alike know that although it seems logical to decrease spending on promotional materials and advertising, by instead continuing to advertise, it is possible for the company to bounce back even stronger than before. When the economy turns for the better, business that stayed aggressive in their marketing strategies will have the upper hand over their competitors.
It is important to be remembered by customers when they need a product or service. Be constantly visible to the public eye and you'll be surprise by how effective this strategy of brand awareness is.
Outdoor signages uses people's mobility to your advantage. Be it whether they are walking by, driving pass or waiting etc.. These ad spaces creates a visual that represents your company and what it has to offer. The aim is to capture their attention, get noticed and be remembered. Engage your audience in such a manner to broadcast your company and achieve the results you want.
Outdoor advertising is a 24/7 media solution that engages mobile customers in a fast and effective way.
Repeated viewing increases brand awareness and retains the message conveyed.
Target your audience to the specific demographical location. Save money on irrelevent exposure to people or areas.
Lowest cost to advertising ratio given that your potential exposure is so much more than capital invested.
Outdoor advertising is effectively free to your audiences as compared to the buying of magazines and newspapers.