We Trawled Through the Internet to Give You These Interesting Facts About Advertising
Advertising and marketing has been around for a very long time. Some may be subtle and others, very much in your face. But all in all, it is still a very vital component to a successfully run business.
In light of that, we decided to compile a list of random interesting facts about the advertising industry for some light reading.
Volkswagen "Think Small" ad by Doyle Dane Bernbach is said to be considered the most successful ad campaign of the 20th century. Quite a feat to take a German car originally built for HItler and sell it with great success to post-war Americans.
Sales for Reese's Pieces went up 65% after the movie ET was released. This was after the Mar's candy company refused to allow M&M's to act as a bait for the Extra-Terrestrial character as they found the creature unappealling.
Even before print press was invented around 1440, advertisements were done vocally.
The Food & Beverages make up the largest group of advertisers in the world.
Introduced first in 1963, the famous mascot Ronald McDonald has been accused by many groups to be a source of creating an epidemic of diet-related problems in this generation.
The use of sex to sell products date way back to the 1800s where pictures of naked women are used in tobacco advertisements.
To motivate consumers to try out new products, companies are appealing to the psychological aspect of a human's mind. Some of the more common appeals are self-esteem, fear, authority, imitation, sex and self preservation.
According to The American Psychological Association (APA), children under the age of eight years old are not able to critically understand advertisements and that they regard them as truthful, accurate, and unbiased.
Kids will ask for toys, foods, or items that they see on TV commercials at least 9 times before their parents will relent and buy it for them.
In commercials for kids, child actors a few years older then the targeted audience will be cast. So as to portray them as role models and an image of what the younger kids will want to grow up to be.
These days, marketeers are using a new technique called 'viral advertising'. Whereby blog, videos and emails are used to actively promote a product and attempts to create a sensation or a new fad.